Communicate To Create Action

ALC For Leaders

Advanced Leadership Communication is a course in how to turn communication into a strategic tool for engaging people and generating action toward desired outcomes, especially during periods of major change.

What Happens During the Workshop

Day One:

The group learns the components of a core message, which is the simplest, clearest articulation of where you want to go, how you plan to get there and how the journey will affect the people you are talking to. They prepare their own core message. And they learn simple tools for measuring the effectiveness of a presentation and coaching each other.

Day Two:

A maximum of 8 participants have two opportunities to present the core message they created on Day One. Each presentation is videotaped, and then replayed so the group can offer constructive feedback regarding the presenter's strengths, as well as areas where he or she could make rapid improvement.

Follow-Up:

Participants create individual strategic communication plans for carrying the message to constituents to generate action. The Plan includes measurement of the results of communication to track what's working and what isn't.

Deliverables

• Leaders develop clear and simple messages that move people into action toward shared goals. These messages are ready for immediate roll-out.

• Leaders identify important constituencies that make or break an initiative, and come away prepared to engage and enroll them immediately.

• Leaders identify and learn how to proactively address "hardball" questions and issues that, if not addressed, can impede progress.

• Leaders acquire simple, practical tools for measuring the impact of communication and the degree of enrollment among their constituents.

• Leaders develop strategic communication plans that identify opportunities, constituencies and issues well in advance, so communication becomes a logical, methodical, and sustainable tool for generating action and momentum.

Class Details

Class size

Maximum of 8

Duration

Two days of formal ALC training as a group, then either an additional day of group training or individual follow-up sessions.