Contact:
Robert Knowlton
Phone: +1 (713) 667-0117
E-mail: info@leadercoms.com
Surface Mail:
Advanced Leadership Communication
4422 Ione
Bellaire, Texas 77401
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Crisis Media Training
Crisis media training is a must for emerging leaders in
any organization. ALC Crisis Media Training gives you an elegantly simple
process for maintaining proactive control during an emergency.
This is a course in how
to set and control the agenda during an emergency. There is no badgering;
no
theatrics. The course is built around a scenario drawn from your facility's
own history and circumstances. Participants learn, in part:
| • | How to control an interview in a simple, positive, sustainable way |
| • | How to prepare for any media encounter during a crisis |
| • | Why the media behave the way they do, and how to win the game |
| • | How to stick to the nine things the public deserves
to know during an emergency |
| • | How to handle media inquiries over the telephone |
| • | Why "your rights during a media interview" don't matter |
Class Details
Class
size
|
Maximum of 8 |
Duration
|
Full or half day |
Interview Training
As leaders and subject matter experts rise in the organization,
so do opportunities to build reputation by engaging in sit-down
media interviews. But since the media always have an agenda, it's
crucial that your leaders know how to stick to their own agenda.
We show you how to do that, so your leaders carry a powerful message that also gives the interviewers what
they
want. Course content includes:
| • | How to control the agenda in a sit-down
interview without annoying |
| • | Anticipating and handling "hardball issues" and impossible questions |
| • | How to turn controversy to your advantage |
| • | Being seduced into saying something you shouldn't,
and nine other common mistakes |
| • | How to make yourself an indispensable resource |
Class Details
Class size
|
Maximum of 8 |
Duration
|
Full or half day |
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